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With strong independent designing and innovating capabilities, Shandong Daye Co., Ltd. mainly deals with R&D, manufacture and distribution of bead wire, steel cord and hose wire. The company has 2000 employees and covers an area of 68hectare. Daye is the domestic largest bead wire manufacturer holding over 35% domestic market shares.
    The company is the supplier for nearly one hundred tyre manufacturers such as ZC Rubber, Cheng xin ,CST, Double Coin, Aeolus Tyre,Triangle, SailunTyre, Bridgestone, SUMITOMO, KUMHO ,Hankook and Nexon, and over 70% Top 10 world tyremanufacturers have been customers of Daye.
    As an important high-tech enterprise listed in the national torch program, the company has established the National Rubber Frame Material Standard R&D Base, Petroleum and Chemical Industry High Performance Bead Wire Research Center, Shandong High Performance Bead Wire Engineering and Technical Center, Shandong Enterprise Technical Center, and Weifang High Performance Bead Wire Technical Laboratory. The company emphasizes R&D and innovation and has a professional technical team containing over 200 technicians. The company has applied 128 patents and obtained 78 patents including one domestic invention patent and three international invention patents. The company has completed 12 provincial and ministry level technical outcomes. There are 23 programs are listed into technical innovation plan of Shandong Province, and several programs have been awarded provincial and ministry level prizes. For example, the "10000T/Year Radial Tyre Super High Intensity Bead Wire Industrial Technology" developed by the company received the 2nd Prize of China Petroleum and Chemical Industry Association Science and Technology Progress and the 2nd Prize of Shandong Technical Innovation Excellent Outcome in 2010; the "High Performance Stannic Bead Wire Program" developed by the company received the 3rd Prize of Shandong Science and Technology Progress in 2012, and was listed into the national torch program and Shandong Special Plan in 2012 with the supporting capital of CNY 10 million; the company was awarded the 1st Prize of China Standard Innovation Contribution in 2012; the company was awarded the Weifang Mayor Quality Prize and Management Innovation Prize in 2013; the company was awarded the China Rubber Industry Innovation Development Prize and Advantage Brand Prize in 2015.
    "Daye" is a famous trademark in Shandong Province, and the bead wire with "Daye" trademark is a famous product in Shandong province recommended by China Rubber Industry. The company is the Vice Chairman of China Rubber Industry Association and the Chief Director of China Rubber Industry Association Frame Material Committee. The company is also the drafter of the newest national standard of bead wire.
    The company has established a united research center together with the technology material Engineering College ofShanghai  PolytechnicUniversity and a national-level bead wire technical center is under planning.
    During the 13th five-year plan, the company will insist on the tenet of "Enterprise development guided by science and technology and national brand created through innovation", implementing “high-end oriented, international business operation ”development strategy .Establishing manufacturing base in the Americas ,Europe and Southeast Asia to promote status in rubber industry , try to realize doubled annual turnover, and make greater contribution to development of high performance and ecological tyre industry.  
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